The Classic Shoe Shine, Reimagined

A Modern Take on Tradition

An Exclusive Collaboration with Kings Kleans

Step Into a Fresh Pair

Give your trainers a fresh start at Kimpton Fitzroy London, in partnership with viral trainer care specialist Kings Kleans.

This exclusive experience offers a 15-minute professional trainer refresh in the hotel’s iconic marble lobby, combining expert care with a relaxed, drop-in atmosphere. Each booking includes a complimentary refreshment from a select menu to enjoy during your session.

Shoe Shine For Summer

As the days are getting longer and the taste of summer is right around the corner, Kimpton Fitzroy London is redefining a classic marker of hotel luxury – the shoe shine.

The traditional service has been offered at hotels for centuries, but Kimpton Fitzroy London is giving it a modern day twist. With pristine trainers now holding the same status once reserved for polished brogues, the hotel is celebrating the shift with a brand-new, two-day exclusive trainer refresh experience in partnership with viral trainercare specialist Kingsley Earl.#

A Modern Take on a Classic Ritual

Today’s trainers are more than casual footwear, they’re an essential part of personal style and self-expression.

“They’ve become a statement of identity and style. Partnering with Kimpton Fitzroy London felt like the perfect opportunity to reinvent a classic ritual for 2026. We wanted to bring the same level of craftsmanship and attention to detail you’d expect from a traditional shoe shine, reimagined for today’s culture.”

— Kingsley Earl, Founder of Kings Kleans

Best Rates + Special Perks