Local Flavor At These London Attractions

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Overlooking one of London’s lovely garden squares in the heart of central London, Kimpton Fitzroy London is perfectly poised to take advantage of the city’s many delights. Bloomsbury, London’s bona fide cultural and literary capital, is home to the British Museum and various universities, and the neighborhoods of Marylebone, Mayfair, and Covent Garden are also nearby, making the promise of an afternoon souvenir-hunting at the Sunday Upmarket or watching Yotam Ottolenghi’s team at work at Rovi both within reach. After a day spent exploring, return to Kimpton Fitzroy London, to unwind with a cup of tea in Palm Court, or to sip on a cocktail at Fitz’s.


London’s intellectual hub is dotted with parks, museums, and universities. Two famous Charleses—Dickens and Darwin—once called Bloomsbury home, as did Virginia Woolf.

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Russell Square

Virginia Woolf gave this pretty swath of green a small role in one of her novels, and it’s not hard to understand why.

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Central London

The beating heartbeat of the city, central London has it all, including the touristy sights you need to see on your first trip and the dining you can’t miss when you return.

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From University College London to the London School of Economics, our neighborhood is home to a vast array of academic institutions.

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Covent Garden

With high-end boutiques and buzzy restaurants and bars, Covent Garden is a West End neighborhood you’ll never tire of.

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